Working side-by-side with C&A Brazil, the Chute Gerdeman team delivered a fresh and relevant reinvention of merchandise strategy, store design, visual merchandising and brand communications.What began with brand strategy and visualization, quickly moved to prototype store design, compact iteration, kids-only expression, to our latest project, the jewel in the crown: a floor-to-ceiling re-do of the dazzling new flagship in São Paulo’s prestigious Iguatemi........
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