This egalitarian scheme for a sixty-person advertising, design, and marketing firm reinterprets conventions of status, corporate culture, and productivity. The architecture supports and expresses the collective nature of creative intellectual capital – SHR’s product. A team-based organizational strategy replaces the traditional workplace hierarchy; concurrently, a shift occurs from cellular, individual spaces to hybrid space at the service of the increasingly collective product. Based on the need for both privacy and team interaction, distinct architectural gestures define functional zones within the existing "U" of raw, nondescript office space........
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