Whimsy is an existing accessories brand that currently operates one other store. Upon establishing their second store, the client decided to upgrade their product line and spruce up its retail environment. The only requirement the client had for the store was for it to reflect the brand’s quirky identity. Archipelago created a bold, eye-catching space that focuses attention on the individual products. A backlit pink wall and a series of circular plywood racks were employed to create a captivating display system. Additional elements such as a fur lined cashier counter and a gilded mirror inscribed with lipstick with were used to further impart the brand's playfulness. A new logo and signage system was designed, as well as a series of promotional posters........
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